Benrus - 1960's "Wristalarm" wristwatch

Material: gold plated/stainless steel
Movement: manual winding
Strap: leather strap (brand new)
Year: 1960's
Size: 35mm 

Love the fact that this one has an alarm on it, such a fun feature that was very much necessary at the time it was made.

Fully serviced so it works perfectly. Comes with a brand new unworn strap. In overall very good condition. 

Sold with a 6 month warranty on the movement and shipping is free within Switzerland.

The brand
Benrus is an American watchmaking name with a rich and distinctive history, founded in 1921 in New York by the three Lazrus brothers. While rooted in the United States, Benrus combined American design with high-quality Swiss movements, positioning itself as a brand that delivered innovation, reliability, and strong value throughout the mid-20th century.

During its golden era in the 1940s–1960s, Benrus became particularly known for its technical ingenuity and practical complications. Among its most notable creations is the Wristalarm, one of the early mechanical alarm wristwatches, designed to provide an audible reminder function directly on the wrist, a feature that was both novel and highly functional at the time. These watches were appreciated not only by civilians but also by professionals and military personnel, reinforcing the brand’s reputation for robust, purpose-driven watchmaking.

Today, vintage Benrus timepieces are valued for their blend of American heritage, Swiss craftsmanship, and mid-century design. The Wristalarm models, in particular, remain highly collectible, offering both historical significance and a charming mechanical complication that continues to captivate enthusiasts.